For Content Teams & Editorial
Keyword tools tell you what people search. They don't tell you what your audience cares about. PainPointy gives you the frustrations, questions, and topics people bring up in real conversations, ranked by how much they matter.
You can see that “best CRM for small business” gets 2,400 searches a month. What you can’t see is why people are searching. Are they frustrated with their current tool? Comparing options? Just curious? The search volume number tells you nothing about intent or intensity.
Meanwhile, someone on r/smallbusiness just wrote three paragraphs about why they’re switching CRMs, and 47 people upvoted it. That’s the content idea your editorial calendar is missing.
Every report includes a content ideas section. Each idea comes with the original discussions that inspired it, suggested formats (blog post, comparison guide, tutorial), and enough context to brief a writer without additional research.
When you find a topic worth producing, turn it into a full content brief with AI-generated outlines and a draft built on actual quotes from the threads. Your writers get a head start. Your editors get proof the topic matters.
What your audience complains about, grouped by theme and sorted by engagement. Verbatim quotes included, ready for briefs and positioning docs.
Topics your audience already discusses, with recommended formats. Not keyword guesses — actual conversations that prove the topic matters.
Pick a content idea, choose a format, and get a draft grounded in real audience conversations. Hand it to your writers with quotes and context already attached.
Run separate projects for each publication, audience segment, or content beat. Each gets its own report with tailored subreddits and keywords.