For Content Teams & Editorial
Keyword tools tell you what people search. They don't tell you what your audience cares about. PainPointy gives you the problems people bring up in real conversations, ranked by how much they matter, in their own words.
You can see that “best CRM for small business” gets 2,400 searches a month. What you can’t see is why people are searching. Are they frustrated with their current tool? Comparing options? Just curious? The search volume number tells you nothing about intent or intensity.
Meanwhile, someone on r/smallbusiness just wrote three paragraphs about why they’re switching CRMs, and 47 people upvoted it. That’s the story your editorial calendar is missing.
Each report groups the relevant threads into the problems your audience has, ranked by how much they matter. Every problem comes with exact quotes, how people handle it today, and links to the original threads.
That’s enough to brief a writer without extra research. Your writers get real language. Your editors get proof the topic matters.
What your audience complains about, grouped by theme and sorted by how strongly people feel about it.
Verbatim quotes, checked against the original post. Copy any quote with its source for briefs and drafts.
The workarounds people describe show what they’ve tried and why it falls short. That’s where a useful article starts.
Every quote links back to its thread, so writers and editors can read the full conversation.